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Research article

First published 2013-12

The Role of Cultural Intelligence in Marketing Adaptation and Export Performance

Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov [...]

Journal of International Marketing

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Research article

First published 2009-12

Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects under Differing Degrees of Market Dynamism and Internationalization

John W. Cadogan, Olli Kuivalainen, Sanna Sundqvist

Journal of International Marketing

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Research article

First published 2005-03

Integrating e-commerce into existing export marketing theories: A contingency model

Munib Karavdic, Gary Gregory

Marketing Theory

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Research article

First published 2014-12

Sustainable Export Marketing Strategy Fit and Performance

Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou [...]

Journal of International Marketing

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Research article

First published 2019-3

International Marketing Strategy in Emerging-Market Exporting Firms

Saeed Samiee, Suthawan Chirapanda

Journal of International Marketing

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Research article

First published 2019-8

Vietnam’s Exports to the Chinese Market: Risks and Potential Mitigators

Ngo Xuan Binh

China Report

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Research article

First published 2019-9

How Home-Peers Affect the Export Market Exit of Small Firms: Evidence From Canadian Exporters

Sui Sui, Matthias Baum, Shavin Malhotra

Entrepreneurship Theory and Practice

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Research article

First published 2013-9

Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy: The Moderating Role of Foreign Public Concern and Competitive Intensity

Leonidas C. Leonidou, Constantine S. Katsikeas, Thomas A. Fotiadis [...]

Journal of International Marketing

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Research article

First published 2013-2

Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy

Nathaniel Boso, John W. Cadogan, Vicky M. Story

International Small Business Journal: Researching Entrepreneurship

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Review article

First published 2011-9

Macromarketing Roundtable Commentary—The Export of Marketing Education

Alan Bradshaw, Mark Tadajewski

Journal of Macromarketing

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