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1-3 of 3 results for expertise du consommateur

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Research article

First published 2018-1

Stimuler la créativité du consommateur par la pensée analogique : comment adapter distance et contenu du transfert ?

David Gotteland, Aurélie Merle, Olivier Trendel

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2022-1

Florence Jeannot, Eline Jongmans, Maud Damperat

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2005-3

Cindy Lombart, Blandine Labbé-Pinlon

Recherche et Applications en Marketing (French Edition)