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Research article

First published 2009-08

The Role of Price Tiers in Advance Purchasing of Event Tickets

Wendy W. Moe, Peter S. Fader

Journal of Service Research

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Research article

First published 2007-8

Ticket Prices,Concessions and Attendance at Professional Sporting Events

Dennis Coates, Brad R. Humphreys

International Journal of Sport Finance

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Research article

First published 2004-12

Likelihood of Attending a Sporting Event as a Function of Ticket Scarcity and Team Identification

Daniel Wann, Christina Bayens, Allison Driver

Sport Marketing Quarterly

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Research article

First published 2020-7

Advertising allocation and impact of advertising on event ticket sales: Which product,where,and when

Moon Young Kang

International Journal of Market Research

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Other

First published 2015-3

The Immediate Impact of Coach Succession Events on Season Ticket Holder Attitudes

Adam Karg, Heath McDonald, Geoff Schoenberg

Sport Marketing Quarterly

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Research article

First published 2015-5

Consumer Forwards: Concept and Empirical Analysis of a Sports Ticket Market

Preethika Sainam, Sridhar Balasubramanian, Barry L. Bayus

International Journal of Sport Finance

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Research article

First published 2010-6

Consumer Options: Theory and an Empirical Application to a Sports Market

Preethika Sainam, Sridhar Balasubramanian, Barry L. Bayus

Journal of Marketing Research

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Research article

First published 2021-9

An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior

Misun Won, Stephen L. Shapiro

Sport Marketing Quarterly

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Research article

First published 2003-6

Unauthorized Use of Event Tickets in Promotional Campaign May Create New Legal Strategies to Combat Ambush Marketing: NCAA v. Coors

Stephen McKelvey, Linda A. Sharp, Anita M. Moorman

Sport Marketing Quarterly

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Research article

First published 2020-9

An Analysis of Attributes Impacting Consumer Online Sport Ticket Purchases in a Dual-Market Environment

Nels Popp, Jason Simmons, Stephen L. Shapiro [...]

Sport Marketing Quarterly

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