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Articles (109)

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1-10 of 109 results for event sponsorship

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Select article: A process model of small and medium enterprise sponsorship of regional sport tourism events

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Research article

First published 2008-07

A process model of small and medium enterprise sponsorship of regional sport tourism events

Matthew Lamont, Ron Dowell

Journal of Vacation Marketing

Select article: Community Sport Events and CSR Sponsorship

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Research article

First published 2016-12

Community Sport Events and CSR Sponsorship

Rachel J. Batty, Graham Cuskelly, Kristine Toohey

Journal of Sport and Social Issues

Select article: Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach

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Research article

First published 2017-3

Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach

Jonathan A. Jensen, Brian A. Turner

Sport Marketing Quarterly

Select article: Tobacco Sponsorship: Spectator Perceptions at an LPGA Event

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Research article

First published 2000-6

Tobacco Sponsorship: Spectator Perceptions at an LPGA Event

Karen E. Danylchuk

Sport Marketing Quarterly

Select article: Attracting Foreign Sponsorship for American Events: The Myth

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Research article

First published 1993-6

Attracting Foreign Sponsorship for American Events: The Myth

Stephen M. Woods

Sport Marketing Quarterly

Select article: Consumer Awareness of Sponsorship at Grassroots Sport Events

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Research article

First published 2006-9

Consumer Awareness of Sponsorship at Grassroots Sport Events

Kimberly S. Miloch, Keith W. Lambrecht

Sport Marketing Quarterly

Select article: How an Event on Foreign Soil is Setting the Trend for the Future of Big Event Sponsorship

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Research article

First published 1993-6

How an Event on Foreign Soil is Setting the Trend for the Future of Big Event Sponsorship

Don Dixon

Sport Marketing Quarterly

Select article: Event Sponsorship: Effects on Consumer Brand Loyalty and Consumption

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Research article

First published 1994-9

Event Sponsorship: Effects on Consumer Brand Loyalty and Consumption

Douglas M. Turco

Sport Marketing Quarterly

Select article: Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event

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Research article

First published 2007-9

Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event

Kostas Alexandris, Elisabeth Tsaousi, Jeffrey James

Sport Marketing Quarterly

Select article: The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes

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Research article

First published 2012-3

The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes

Eric MacIntosh, John Nadeau, Benoit Seguin [...]

Sport Marketing Quarterly

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