Sage Journals: Discover world-class research

Retricted access

Research article

First published 1990-11

Event History Analysis Measures of Brand Loyalty

Richard E. Duwors, George H. Haines

Journal of Marketing Research

Open access

Research article

First published 2023-1

Determinants of Visitors’ Loyalty to Religious Sacred Event Places: A Multigroup Measurement Invariance Model

Vasanth Kamath, Manuel Alector Ribeiro, Kyle Maurice Woosnam [...]

Journal of Travel Research

Retricted access

Research article

First published 2019-12

Building Satisfaction and Loyalty During a Musical Benefit Event: A Consumer-Based Approach

Jeanne Albouy, Jean-Philippe Galan, Laurent Maubisson

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2019-4

The boundary condition of travel satisfaction and the mediating role of destination image: The case of event tourism

IpKin Anthony Wong, Yueying Hazel Xu, Xiuchang Sherry Tan [...]

Journal of Vacation Marketing

Retricted access

Review article

First published 2012-1

Repeat visits and intentions to revisit a sporting event and its nearby destinations

Linda Osti, Marta Disegna, Juan Gabriel Brida

Journal of Vacation Marketing

Retricted access

Research article

First published 1994-9

Event Sponsorship: Effects on Consumer Brand Loyalty and Consumption

Douglas M. Turco

Sport Marketing Quarterly

Retricted access

Research article

First published 2022-12

Effect of Consumer Experience Quality on Participant Engagement in Japanese Running Events

Shiro Yamaguchi, Masayuki Yoshida

Sport Marketing Quarterly

Retricted access

Research article

First published 2016-9

The Influence of Event Authenticity and Quality Attributes on Behavioral Intentions

Simone Novello, Pilar Murias Fernandez

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2017-4

Enhancing Service Loyalty

Dennis C. Ahrholdt, Siegfried P. Gudergan, Christian M. Ringle

Journal of Travel Research

Free access

Research article

First published 2024-2

Event Engagement: Using Event Experiences to Build Brands

Teagan Altschwager, Jodie Conduit, Ingo Oswald Karpen [...]

Australasian Marketing Journal

Search results