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Research article

First published 2015-10

Effect of internal branding on employee brand commitment and behavior in hospitality

Jen-Te Yang, Chin-Sheng Wan, Chi-Wei Wu

Tourism and Hospitality Research

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Research article

First published 2015-11

Enhancing Hotel Employees’ Brand Understanding and Brand-Building Behavior in China

Ceridwyn King, Kevin Kam Fung So

Journal of Hospitality & Tourism Research

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Research article

First published 2013-11

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown [...]

Journal of Marketing

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Research article

First published 2022-2

How Does Service Climate Influence Hotel Employees’ Brand Citizenship Behavior? A Social Exchange and Social Identity Perspective

Hung Trong Hoang

Australasian Marketing Journal

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Research article

First published 2014-8

Internal Branding

Birgit Löhndorf, Adamantios Diamantopoulos

Journal of Service Research

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Research article

First published 2023

Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector

Chanda Gulati, Garima Mathur, Yogesh Upadhyay

FIIB Business Review

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Research article

First published 2019-8

The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?

Long Thang Van Nguyen, Vinh Nhat Lu, Sally Rao Hill [...]

Australasian Marketing Journal

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Research article

First published 2020-5

Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior

Lina Xiong, Ceridwyn King

Journal of Hospitality & Tourism Research

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Research article

First published 2020-6

Employer Branding and Organisational Citizenship Behaviour: The Mediating Role of Job Satisfaction

Prabhjot Kaur, Keshav Malhotra, Sanjeev K. Sharma

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2024-4

Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching

Christine Moorman, Alina Sorescu, Nader T. Tavassoli

Journal of Marketing Research

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