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1-10 of 388 results for emerging market orientation

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Select article: Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

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Research article

First published 2021-6

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Sjoukje PK Goldman, Hester van Herk, Tibert Verhagen [...]

International Small Business Journal: Researching Entrepreneurship

Select article: An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market

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Research article

First published 2013-5

An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market

Ali Kara, Syed Saad Andaleeb, Mehmet Turan [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Competitor Orientation,Innovation Ambidexterity and International Performance in Emerging Market Firms: A PLS-SEM Approach

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Research article

First published 2025

Competitor Orientation,Innovation Ambidexterity and International Performance in Emerging Market Firms: A PLS-SEM Approach

Thanh-Mai Le, Ngoc-Anh Vo, Ho-Minh Phan [...]

Global Business Review

Select article: On the Consequences of the Marketisation of Public Education in Sweden: For-Profit Charter Schools and the Emergence of the ‘market-oriented Teacher’

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Research article

First published 2009-6

On the Consequences of the Marketisation of Public Education in Sweden: For-Profit Charter Schools and the Emergence of the ‘market-oriented Teacher’

Anders Fredriksson

European Educational Research Journal

Select article: Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy

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Research article

First published 2017-5

Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy

Tania Bucic, Liem Viet Ngo, Ashish Sinha

Australian Journal of Management

Select article: Strategic Orientation,Foreign Parent Control,and Differentiation Capability Building of International Joint Ventures in an Emerging Market

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Research article

First published 2014-9

Strategic Orientation,Foreign Parent Control,and Differentiation Capability Building of International Joint Ventures in an Emerging Market

Xiaoyun Chen, Alex Xin Chen, Kevin Zheng Zhou

Journal of International Marketing

Select article: Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets

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Research article

First published 2024-9

Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets

Zhe Zhang, Alex Yao, Zhiyong Yang

Journal of International Marketing

Select article: Stakeholder Orientation and Organisational Performance in an Emerging Market

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Research article

First published 2011-3

Stakeholder Orientation and Organisational Performance in an Emerging Market

Xinming He, Xiaoxiang Zhang, Xiaoqing Li [...]

Journal of General Management

Select article: Globalization,Marketing Resources,and Performance: Evidence From China

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Research article

First published 2005-01

Globalization,Marketing Resources,and Performance: Evidence From China

Xueming Luo, K. Sivakumar, Sandra S. Liu

Journal of the Academy of Marketing Science

Select article: From Subsistence Marketplaces Up,from General Macromarketing Theories Down

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Research article

First published 2014-6

From Subsistence Marketplaces Up,from General Macromarketing Theories Down

Paul T.M. Ingenbleek

Journal of Macromarketing

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