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Articles (76)

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1-10 of 76 results for email marketing

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Select article: Email Marketing as a Tool for Strategic Persuasion

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Research article

First published 2022-8

Email Marketing as a Tool for Strategic Persuasion

Jacquelyn S. Thomas, Chaoqun Chen, Dawn Iacobucci

Journal of Interactive Marketing

Select article: Dynamically Managing a Profitable Email Marketing Program

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Research article

First published 2017-12

Dynamically Managing a Profitable Email Marketing Program

Xi (Alan) Zhang, V. Kumar, Koray Cosguner

Journal of Marketing Research

Select article: ‘Hey lovely! Don’t miss this opportunity!’ Digital temporalities of wellness culture,email marketing,and the promise of abundance

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Research article

First published 2023-9

‘Hey lovely! Don’t miss this opportunity!’ Digital temporalities of wellness culture,email marketing,and the promise of abundance

Natalie Ann Hendry

Journal of Sociology

Select article: The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments

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Research article

First published 2021-8

The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments

Marcel Goic, Andrea Rojas, Ignacio Saavedra

Journal of Interactive Marketing

Select article: Improving Email Response in a Permission Marketing Context

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Research article

First published 2003-7

Improving Email Response in a Permission Marketing Context

Ray Kent, Hege Brandal

International Journal of Market Research

Select article: Lawful Data Processing for Email and SMS Marketing

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Other

First published 2003-09

Lawful Data Processing for Email and SMS Marketing

Sheree Westell, Taylor Wessing

Business Information Review

Select article: Post-stay email marketing implications for the hotel industry: Role of email features,attitude,revisit intention and leisure involvement level

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Research article

First published 2019-10

Post-stay email marketing implications for the hotel industry: Role of email features,attitude,revisit intention and leisure involvement level

Kiseol Yang, Ji Hye Min, Krishna Garza-Baker

Journal of Vacation Marketing

Select article: cMercury: Finding Returns in Precision Marketing

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Research article

First published 2023

cMercury: Finding Returns in Precision Marketing

Krishnan Jeesha, Keyoor Purani

Asian Journal of Management Cases

Select article: Effectiveness of Online Marketing Tools: A Case Study

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Research article

First published 2021-6

Effectiveness of Online Marketing Tools: A Case Study

Hanuman Sharma

Paradigm: A Management Research Journal

Select article: Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations

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Research article

First published 2024-11

Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations

Simha Mummalaneni, Rebecca Jen-Hui Wang, Mathew S. Isaac

Journal of Interactive Marketing

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