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1-2 of 2 results for electronic word-of-mouth elasticity

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Research article

First published 2015-3

A Meta-Analysis of Electronic Word-of-Mouth Elasticity

Ya You, Gautham G. Vadakkepatt, Amit M. Joshi

Journal of Marketing

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Research article

First published 2009-9

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing