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Research article

First published 2015-3

A Meta-Analysis of Electronic Word-of-Mouth Elasticity

Ya You, Gautham G. Vadakkepatt, Amit M. Joshi

Journal of Marketing

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Research article

First published 2019-7

Consumers’ electronic word-of-mouth behavioral intentions on Facebook: Does message type have an effect?

Linchi Kwok, Zhenxing (Eddie) Mao, Yung-Kuei Huang

Tourism and Hospitality Research

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Research article

First published 2018-8

Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry

Angela Xia Liu, Jan-Benedict E.M. Steenkamp, Jurui Zhang

Journal of Marketing Research

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Research article

First published 2021-2

Past,Present,and Future of Electronic Word of Mouth (EWOM)

Sanjeev Verma, Neha Yadav

Journal of Interactive Marketing

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Research article

First published 2025-10

Social media marketing activities in the Indian airlines: Brand equity and electronic word of mouth

Mohammad Furqan Khan, Faseeh Amin, Anisa Jan [...]

Tourism and Hospitality Research

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Research article

First published 2000-7

Electronic Word of Mouth

Deepali Singh

Paradigm: A Management Research Journal

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Research article

First published 2020-9

Electronic Word of Mouth engagement in social commerce platforms: An empirical study

Yusuf Sahabi Ali, Ab Razak Che Hussin, Halina Mohamed Dahlan

Information Development

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Research article

First published 2025

Segmenting Electronic Word-of- Mouth Consumers: A Lifestyle  and Behaviour-based Study

Rishikesh Bhaiswar, Deepak Chawla, Himanshu Joshi

Global Business Review

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Research article

First published 2018-12

Satisfaction an Antecedent of Word-of-mouth among Electronic Banking Users: A Study on Salaried Employees

Deepjyoti Choudhury, Dibyojyoti Bhattacharjee

Jindal Management Journal

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Research article

First published 2021-1

The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

Mukta Srivastava, Sreeram Sivaramakrishnan, Gordhan K. Saini

IIM Kozhikode Society & Management Review

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