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1-6 of 6 results for efficacité publicitaire

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Research article

First published 2005-12

Présence de pairs dans une annonce et efficacité publicitaire: le cas des enfants de 8 à 12 ans

Christian Derbaix, Claude Pecheux, Corinne Gyssels

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2017-4

Jeanne Albouy

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1998-12

Manfred Wettler, Anke Weber, Michael Böhnisch [...]

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1991-6

Punam Anand, Brian Sternthal

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1990-6

John V. Petrof

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2024-4

Thao Bui-Nguyen, Roland Canu

Recherche et Applications en Marketing (French Edition)