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1-10 of 469 results for economics of advertising

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Select article: Economic Effects of Advertising on Tourism Demand: A Case Study

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Research article

First published 2006-6

Economic Effects of Advertising on Tourism Demand: A Case Study

Sarath Divisekera, Nada Kulendran

Tourism Economics

Select article: Relationship between advertising and consumption in China: Exploring the roles of economic development and mass media

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Research article

First published 2017-9

Relationship between advertising and consumption in China: Exploring the roles of economic development and mass media

Sylvia M. Chan-Olmsted, Linsen Su

Global Media and China

Select article: The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001

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Research article

First published 2014-4

The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001

Peren Özturan, Ayşegül Özsomer, Rik Pieters

Journal of Marketing Research

Select article: An Experiment in the Economics of Advertising

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Research article

First published 1982

An Experiment in the Economics of Advertising

Paul N. Bloom, Jeanne Krips

Journal of Public Policy & Marketing

Select article: Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture

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Research article

First published 2020-9

Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture

Berrak Bahadir, S. Cem Bahadir

Journal of International Marketing

Select article: Advertising in the Developing Economies

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Research article

First published 1979-4

Advertising in the Developing Economies

Reed Moyer, Briance Mascarenhas

Foreign Trade Review

Select article: Economic Issues in Cigarette and Alcohol Advertising

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First published 1998-7

Economic Issues in Cigarette and Alcohol Advertising

Henry Saffer

Journal of Drug Issues

Select article: Is Advertising Important in the Soviet Economy?

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Research article

First published 1964-4

Is Advertising Important in the Soviet Economy?

James W. Markham

Journal of Marketing

Select article: The cultural and economic power of advertisers in the business press

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Research article

First published 2018-8

The cultural and economic power of advertisers in the business press

Maha Rafi Atal

Journalism

Select article: Economic Analysis of Reward Advertising

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Research article

First published 2019-10

Economic Analysis of Reward Advertising

Hong Guo, Xuying Zhao, Lin Hao [...]

Production and Operations Management

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