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Research article

First published 2017-2

Effect of eWOM Valence on Online Retail Sales

Gobinda Roy, Biplab Datta, Rituparna Basu

Global Business Review

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Research article

First published 2022-11

The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands

Jake D. Hoskins, Jameson K. Watts

Journal of Interactive Marketing

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Research article

First published 2016-6

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform,Product,and Metric Factors

Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck [...]

Journal of Marketing Research

Open access

Research article

First published 2017-8

NPS and Online WOM

Néomie Raassens, Hans Haans

Journal of Service Research

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Research article

First published 2019-1

How eWord of Mouth valences affect price perceptions

Wai Ki Liang, David Corkindale

International Journal of Market Research

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Research article

First published 2013-8

Online Customer Reviews of Hotels

Santiago Melián-González, Jacques Bulchand-Gidumal, Beatriz González López-Valcárcel

Cornell Hospitality Quarterly

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Research article

First published 2023-12

Role of Review Length,Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention

Anuja Shukla, Anubhav Mishra

FIIB Business Review

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Research article

First published 2020-12

Networked Identities: Exploring the Role of Social Networking to Optimize Event Marketing by Higher Education Institutions in the Middle East

Mian Muhammad Asim, Azmat Rasul

Asia Pacific Media Educator

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