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Select article: Why Pharmaceutical Marketers Must Measure Return on Investment to Ensure Profitable eDetailing Campaigns

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Research article

First published September, 2002

Why Pharmaceutical Marketers Must Measure Return on Investment to Ensure Profitable eDetailing Campaigns

Andrée Bates, Edwin Bailey, Indira Rajyaguru

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Conference Insights: Online Marketing and eDetailing: In-Depth Report from an Eyeforpharma Conference: Organised by Eyeforpharma,Berlin,Germany,8–9th May,2006

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Research article

First published October, 2006

Conference Insights: Online Marketing and eDetailing: In-Depth Report from an Eyeforpharma Conference: Organised by Eyeforpharma,Berlin,Germany,8–9th May,2006

Andrée K. Bates

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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