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1-3 of 3 results for e-maven

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Select article: Lifestyle Segmentation of e‐Mavens

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Research article

First published 2013-7

Lifestyle Segmentation of e‐Mavens

Rajeev Kumra, Anjali Malik, Arnab Bhattacharya

Metamorphosis: A Journal of Management Research

Select article: The Maven of Mentoring Speaks: Kathy E. Kram Reflects on Her Career and the Field

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First published 2011-3

The Maven of Mentoring Speaks: Kathy E. Kram Reflects on Her Career and the Field

Dawn E. Chandler

Journal of Management Inquiry

Select article: Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States,South Korea,and India

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Research article

First published 2006-07

Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States,South Korea,and India

Hyokjin Kwak, Anupam Jaju, Trina Larsen

Journal of the Academy of Marketing Science

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