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Articles (74)

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1-10 of 74 results for e-mail marketing

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Select article: E-Mail Marketing by International Hotel Chains

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Research article

First published 2008-02

E-Mail Marketing by International Hotel Chains

Peter O'Connor

Cornell Hospitality Quarterly

Select article: Perception toward Permission- based E-mails in Banks

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Research article

First published 2017

Perception toward Permission- based E-mails in Banks

Nimit Gupta, Sudhir Rana

Jindal Management Journal

Select article: Permission Marketing and Commitment: Proposal for a Theoretical Framework Applied to E-Mail Opt-In

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Research article

First published 2007-9

Permission Marketing and Commitment: Proposal for a Theoretical Framework Applied to E-Mail Opt-In

Hélène Yildiz

Recherche et Applications en Marketing (English Edition)

Select article: E-Mail Customer Service by Australian Educational Institutions

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Research article

First published 2003-7

E-Mail Customer Service by Australian Educational Institutions

Jamie Murphy, Liza Gomes

Australasian Marketing Journal

Select article: E-Mail Customer Service in the Swiss Hotel Industry

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Research article

First published 2003-3

E-Mail Customer Service in the Swiss Hotel Industry

Susanne Frey, Roland Schegg, Jamie Murphy

Tourism and Hospitality Research

Select article: Customer Channel Migration

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Research article

First published 2008-2

Customer Channel Migration

Asim Ansari, Carl F. Mela, Scott A. Neslin

Journal of Marketing Research

Select article: Permission E-mail Marketing as a Means of Targeted Promotion

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Other

First published 2002-02

Permission E-mail Marketing as a Means of Targeted Promotion

Ana Marinova, Jamie Murphy, Brian L. Massey

Cornell Hospitality Quarterly

Select article: Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context

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Research article

First published 2014-8

Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context

V. Kumar, XI (Alan) Zhang, Anita Luo

Journal of Marketing Research

Select article: Candidate Campaign E-Mail Messages in the Presidential Election 2004

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Research article

First published 2005-12

Candidate Campaign E-Mail Messages in the Presidential Election 2004

Andrew Paul Williams, Kaye D. Trammell

American Behavioral Scientist

Select article: E-mail,Decisional Styles,and Rest Breaks

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Research article

First published 2007-10

E-mail,Decisional Styles,and Rest Breaks

James R. Baker, James G. Phillips

Cyberpsychology,Behavior,and Social Networking

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