Sage Journals: Discover world-class research

Open access

Research article

First published 2024-5

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal [...]

Journal of Marketing

Retricted access

Research article

First published 2025-11

Unveiling the Impact of Interpersonal Interactions on Brand Love: Insights from a Dual-Path Framework

Jing Li, Forest Ma, Xiaolong Shao [...]

Journal of Travel Research

Retricted access

Research article

First published 2018-7

Does an expanded brand user base of co-branded advertising help ad-memorability?

Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner [...]

International Journal of Market Research

Retricted access

Research article

First published 1970-11

A Dual-Effects Model of Brand Choice

J. Morgan Jones

Journal of Marketing Research

Retricted access

Research article

First published 2011-9

Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

Karine Raïes, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2013-5

Dual-Faceted Multidimensional IRT Models with Hierarchical Structure ☆

Luming Wang, Adam Finn

Australasian Marketing Journal

Retricted access

Research article

First published 2025-11

What Has the Most Impact? An Exploration of Dual-Processing Systems in Hotel Booking Decisions

Eun Joo Kim, Carola Raab, Sarah Tanford

Journal of Travel Research

Retricted access

Research article

First published 2013-9

Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective

Marc Florian Herz, Adamantios Diamantopoulos

Journal of International Marketing

Retricted access

Research article

First published 2014-7

Price Promotion for Emotional Impact

Aylin Aydinli, Marco Bertini, Anja Lambrecht

Journal of Marketing

Retricted access

Research article

First published 2009-6

The Shared Management and Ownership of Corporate Brands: The Case of Hilton

John M. T. Balmer, Irene Thomson

Journal of General Management

Search results