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1-3 of 3 results for doppelgänger brand image

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Select article: “Airbnb Be Like…”: Examining the Impact of Memetic Doppelgängers on Meme Virality and Brand Image

Open access

Research article

First published 2026-1

“Airbnb Be Like…”: Examining the Impact of Memetic Doppelgängers on Meme Virality and Brand Image

Tomaž Kolar, Petar Gidaković, Barbara Culiberg

Journal of Travel Research

Select article: Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Retricted access

Research article

First published 2006-1

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel

Journal of Marketing

Select article: How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic

Retricted access

Research article

First published 2012-11

How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic

Markus Giesler

Journal of Marketing

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