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Articles (219)

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1-10 of 219 results for display advertising

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Select article: The Economic and Cognitive Costs of Annoying Display Advertisements

Retricted access

Research article

First published 2014-12

The Economic and Cognitive Costs of Annoying Display Advertisements

Daniel G. Goldstein, Siddharth Suri, R. Preston McAfee [...]

Journal of Marketing Research

Select article: A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

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Research article

First published 2021-2

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Srinivas Tunuguntla, Paul R. Hoban

Journal of Marketing Research

Select article: A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising

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Research article

First published 2021-06

A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising

Huaxiao Shen, Yanzhi Li, Jingjing Guan [...]

Production and Operations Management

Select article: Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising

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Research article

First published 2018-8

Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising

Courtney Paulson, Lan Luo, Gareth M. James

Journal of Marketing Research

Select article: Gender display in Scandinavian and American advertising for antidepressants

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Other

First published 1999-10

Gender display in Scandinavian and American advertising for antidepressants

Ulrica Lövdahl, Åsa Riska, Elianne Riska

Scandinavian Journal of Public Health

Select article: Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Open access

Research article

First published 2022-10

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Sıla Ada, Nadia Abou Nabout, Elea McDonnell Feit

Journal of Marketing Research

Select article: First-Price Auctions in Online Display Advertising

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Research article

First published 2021-10

First-Price Auctions in Online Display Advertising

Stylianos Despotakis, R. Ravi, Amin Sayedi

Journal of Marketing Research

Select article: Survey of tobacco advertising and display of the 'under-16' sign: influencing compliance with the Voluntary Agreement

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Research article

First published 1996-12

Survey of tobacco advertising and display of the 'under-16' sign: influencing compliance with the Voluntary Agreement

Wendy Robertson, Pam Archer, Wendy Jeffreys [...]

Health Education Journal

Select article: Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

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Research article

First published 2014-6

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Yakov Bart, Andrew T. Stephen, Miklos Sarvary

Journal of Marketing Research

Select article: Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

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Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

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