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Research article

First published 2015-9

Brand versus generic medications: A disease state approach to identify patients’ perceptions and concerns

Lillian Smith, Juan Mosley, Megan Ford [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Other

First published 2008-9

The Heart Truth : Using the Power of Branding and Social Marketing to Increase Awareness of Heart Disease in Women

Terry Long, Ann M. Taubenheim, Jennifer Wayman [...]

Social Marketing Quarterly

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Research article

First published 2024-11

Social branding for health promotion against non-communicable diseases in Maharashtra,India

M Rajashekhar, Radhika Sharma, Abhishek V Raut [...]

Health Education Journal

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Research article

First published 2020-3

US Centers for Disease Control and Prevention’s HEADS UP branding and evaluation process

Dana Waltzman, Rosanne Hoffman, Zoe Donnell [...]

Health Education Journal

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Research article

First published 2022

Evaluating the Impact of Coronavirus Disease-2019 Pandemic on Employer Branding,Employee Engagement and Employee Performance: A Moderation Study of Indian Information Technology Firms

Tamanna Agarwal, Sandeep Arya, Kamini Bhasin

Global Business Review

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Research article

First published 2007-12

Branding of Prescription Medicines to Australian Consumers

Danika V. Hall, Sandra C. Jones

Australasian Marketing Journal

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Other

First published 2008-9

Creating a Women and Heart Disease Brand: The Heart Truth Campaign's Red Dress

Jennifer Wayman, Terry Long, Beth Ann Ruoff [...]

Social Marketing Quarterly

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Research article

First published 2024-7

Parkinson's Disease Psychosis and the Marketing of Pimavanserin

Daisy Daeschler, Adriane Fugh-Berman

International Journal of Social Determinants of Health and Health Services

Open access

Research article

First published 2023-8

‘Come and get a taste of normal’: Advertising,consumerism and the Coronavirus pandemic

Francesca Sobande, Bethany Klein

European Journal of Cultural Studies

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Research article

First published 2007-9

Building Strong Condition Brands

Reinhard Angelmar, Sarah Angelmar, Liz Kane

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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