Sage Journals: Discover world-class research

Retricted access

Research article

First published 2009-9

Effects on Direct-to-Consumer Advertising of Prescription Drugs in Singapore: The Moderating Role of Low Credibility

Siva Muthaly, Hong-Youl Ha, Jing Ping Yeo [...]

International Area Studies Review

Retricted access

Research article

First published 2006-2

Concerns about Prozac and direct-to-consumer advertising of prescription drugs

Virginia L. Fenter

International Journal of Risk & Safety in Medicine

Retricted access

Research article

First published 2011-11

The Politics of EU Health Policy and the Case of Direct-to-Consumer Advertising for Prescription Drugs

Robert Geyer

The British Journal of Politics and International Relations

Retricted access

Research article

First published 2009-12

The Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs

Adam Atherly, Paul H. Rubin

Medical Care Research and Review

Retricted access

Research article

First published 2004-9

Relationship between Consumer Knowledge,Prescription Drug Advertising Exposure and Attitudes towards Direct-to-Consumer Prescription Drug Advertising

Verawoot Vatjanapukka, Robert Waryszak

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2002-9

Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No

Joel Lexchin, Barbara Mintzes

Journal of Public Policy & Marketing

Retricted access

Brief report

First published 2003-10

The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?

Journal of Health Services Research & Policy

Retricted access

Research article

First published 1996-3

Patterns in Direct-to-Consumer Prescription Drug Print Advertising and Their Public Policy Implications

Martin S. Roth

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2005-9

Are Direct to Consumer Advertisments of Prescription Drugs Educational?: Comparing 1992 to 2002

Timothy Jon Curry, Jeff Jarosch, Shelley Pacholok

Journal of Drug Education: Substance Use Research and Prevention

Retricted access

Research article

First published 2009-3

The Effects of Involvement and Ad Type on Attitudes toward Direct-To-Consumer Advertising of Prescription Drugs

Yam Limbu, Ivonne M. Torres

Journal of Health and Human Services Administration

Search results