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Research article

First published 2025-1

Changes in Internet Search Behavior After a Direct-to-Consumer Advertising Campaign for Faricimab-svoa

Clarisa Marie P. Bloemhof, Matthew J. Lim, John C. Hwang

Journal of VitreoRetinal Diseases

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Research article

First published 1996-7

The Impact of a Direct-to-Consumer Prescription Medication Advertising Campaign on New Prescription Volume

Lisa Ruby Basara

Therapeutic Innovation & Regulatory Science

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Research article

First published 2007-12

Branding of Prescription Medicines to Australian Consumers

Danika V. Hall, Sandra C. Jones

Australasian Marketing Journal

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Research article

First published 1993-5

A meta-analysis of effect sizes based on direct marketing campaigns

Arch G. Woodside, Thomas M. Beretich, Marc A. Lauricella

Journal of Interactive Marketing

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Research article

First published 1994-4

Practical Considerations When Evaluating Direct-to-Consumer Advertising as a Marketing Strategy for Prescription Medications

Lisa Ruby Basara

Therapeutic Innovation & Regulatory Science

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Research article

First published 2003-8

Determining the appropriate amount of data for classifying consumers for direct marketing purposes

Carrie M. Heilman, Frederick Kaefer, Samuel D. Ramenofsky

Journal of Interactive Marketing

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Research article

First published 2019-6

Signs of the Apocalypse: An Analysis of Trump Magazine Covers During the 2016 Presidential Campaign

Trischa Goodnow

American Behavioral Scientist

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Other

First published 1997-06

Modeling Response to Repetitive Promotional Stimuli

Richard J. Fox, Srinivas K. Reddy, Bharat Rao

Journal of the Academy of Marketing Science

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Research article

First published 2024-1

How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation

Zhiyong Yang, Franklin Velasco, Emily C. Tanner [...]

Journal of Public Policy & Marketing

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Research article

First published 2017-5

Applying Data Analytics to Social Media Advertising: A Twitter Advertising Campaign Case Study

Shanshan Lou

Journal of Advertising Education

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