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First published 2007-1

Direct-to-Consumer Advertising of Prescription Medicines: A Systematic Review of the Evidence from the Perspective of the Consumer

Michael Harker, Debra Harker

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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First published 2005-1

Examination of the Relationship between Direct-to-Consumer Advertising Expenditure and Price

Radhika Anantharaman, Anju Parthan, Marv Shepherd

Therapeutic Innovation & Regulatory Science

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First published 1999-1

Consumer Retention of Risk Information from Direct-To-Consumer Advertising

Donald L. Sullivan, Jon C. Schommer, Stephen W. Birdwell

Therapeutic Innovation & Regulatory Science

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Research article

First published 2006-2

Concerns about Prozac and direct-to-consumer advertising of prescription drugs

Virginia L. Fenter

International Journal of Risk & Safety in Medicine

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Research article

First published 2004-9

Relationship between Consumer Knowledge,Prescription Drug Advertising Exposure and Attitudes towards Direct-to-Consumer Prescription Drug Advertising

Verawoot Vatjanapukka, Robert Waryszak

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 1996-1

Direct-to-Consumer Advertising and Consumer Prescription Prices

Steven W. Kopp

Therapeutic Innovation & Regulatory Science

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Research article

First published 2004-9

Effects of Direct-to-Consumer Advertising on Medication Choice: The Case of Antidepressants

Julie M. Donohue, Ernst R. Berndt

Journal of Public Policy & Marketing

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Other

First published 2005-1

Do Prescription Drug Advertisements Educate the Public? The Consumer Answers

Henry N. Young, Debora A. Paterniti, Robert A. Bell [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2019-11

The Effect of Including Quantitative Information on Multiple Endpoints in Direct-to-Consumer Prescription Drug Television Advertisements

Helen W. Sullivan, Amie C. O’Donoghue, Molly Lynch [...]

Medical Decision Making

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First published 2007-1

Physicians' Attitudes toward Direct-to-Consumer Prescription Drug Marketing

Michael Friedman, James Gould

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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