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Research article

First published 2009-3

The Effects of Involvement and Ad Type on Attitudes toward Direct-To-Consumer Advertising of Prescription Drugs

Yam Limbu, Ivonne M. Torres

Journal of Health and Human Services Administration

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Other

First published 2004-1

Evaluating the Balance of Persuasive and Informative Content within Product-Specific Print Direct-to-Consumer Ads

Erin R. Holmes, Shane P. Desselle

Therapeutic Innovation & Regulatory Science

Open access

Research article

First published 2010-9-1

The structure of argumentation in health product messages

Douglas Walton

Argument & Computation

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Research article

First published 2006-08

Pills Gone Wild

Deborah L. Jaramillo

Television & New Media

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Research article

First published 2012-11

Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2019-10

Economic Analysis of Reward Advertising

Hong Guo, Xuying Zhao, Lin Hao [...]

Production and Operations Management

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Research article

First published 2015-2

Direct-to-consumer advertising and the role of hope

Marjorie Delbaere, Erin Willis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2008-5

Unconscious processing of Web advertising: Effects on implicit memory,attitude toward the brand,and consideration set

Chan Yun Yoo

Journal of Interactive Marketing

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Other

First published 2007-1

A New Model for Communicating Risk Information in Direct-to-Consumer Print Advertisements

Jennifer L. Stotka, Matthew D. Rotelli, Sherie A. Dowsett [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 1986-6

Sporticuous Consumption: An Analysis of Social Status Symbolism in Sport Ads

Roland Renson, Chris Careel

International Review for the Sociology of Sport

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