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Research article

First published 2018-2

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Kihyun Hannah Kim, V. Kumar

Journal of Marketing Research

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Research article

First published 2009-5

New Communications Approaches in Marketing: Issues and Research Directions

Russell S. Winer

Journal of Interactive Marketing

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Other

First published 2009-3

Editors' Introduction: New Directions in Health Communication,Marketing,and Media

Gary L. Kreps, Leslie B. Snyder

Social Marketing Quarterly

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Research article

First published 1990-03

The Use of Post-Purchase Communication to Reduce Dissonance and Improve Direct Marketing Effectiveness

Ronald E. Milliman, Phillip J. Decker

International Journal of Business Communication

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Research article

First published 2024

Inclusive Marketing Communication with Specific Reference to LGBTQ: A Review of Literature and Directions for Future Research

Juhi Srivastava, Nishtha Malik, Shalini Nath Tripathi

FIIB Business Review

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Research article

First published 2005-6

Factors Motivating Consumers to Engage in Direct Purchasing

Yolanda Jordaan

South African Journal of Psychology

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Research article

First published 1987-2

Research opportunities in direct marketing

Robert C. Blattberg

Journal of Interactive Marketing

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Research article

First published 1995-8

Direct marketing on the internet: An empirical assessment of consumer attitudes

Raj Mehta, Eugene Sivadas

Journal of Interactive Marketing

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Research article

First published 2005-8

Temporal Differences in the Role of Marketing Communication in New Product Categories

Sridhar Narayanan, Puneet Manchanda, Pradeep K. Chintagunta

Journal of Marketing Research

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Research article

First published 2000-9

Attitudes toward Direct Marketing and its Regulation: A Comparison of the United States and Japan

Charles R. Taylor, George R. Franke, Michael L. Maynard

Journal of Public Policy & Marketing

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