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Articles (72)

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1-10 of 72 results for direct mail offers

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Select article: An Outline for a Course in Direct Mail Offered at the University of Illinois

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Research article

First published 1969-9

An Outline for a Course in Direct Mail Offered at the University of Illinois

John T. Maguire

Business and Professional Communication Quarterly

Select article: An Outline for a Course in Direct Mail Offered At the University of Illinois: Part Ii

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Research article

First published 1970-3

An Outline for a Course in Direct Mail Offered At the University of Illinois: Part Ii

John T. Naguire, John D. Yeck

Business and Professional Communication Quarterly

Select article: Estimating the Impact of Free-Play Coupon Value on Players’ Slot Gaming Volumes

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Research article

First published 2012-5

Estimating the Impact of Free-Play Coupon Value on Players’ Slot Gaming Volumes

Eunju Suh

Cornell Hospitality Quarterly

Select article: Frequency of purchase and the prediction of buying behavior in direct mail

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Research article

First published 1993-8

Frequency of purchase and the prediction of buying behavior in direct mail

Yoav Ganzach

Journal of Interactive Marketing

Select article: Why recipients of direct mail do and don't respond

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Research article

First published 1987-8

Why recipients of direct mail do and don't respond

James S. Gould

Journal of Interactive Marketing

Select article: Selecting,evaluating,and updating prospects in direct mail marketing

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Research article

First published 1995-5

Selecting,evaluating,and updating prospects in direct mail marketing

Vithala R. Rao, Joel H. Steckel

Journal of Interactive Marketing

Select article: Coupling Financial Incentives With Direct Mail in Population-Based Practice

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Research article

First published 2017-2

Coupling Financial Incentives With Direct Mail in Population-Based Practice

Jonathan S. Slater, Michael J. Parks, Michael E. Malone [...]

Health Education & Behavior

Select article: Direct mail: Can it work for religious organizations?

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Research article

First published 1994-11

Direct mail: Can it work for religious organizations?

John J. Considine

Journal of Interactive Marketing

Select article: Predicting payment and nonpayment of direct mail obligations: Profiling good and bad credit risks

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Research article

First published 1996-5

Predicting payment and nonpayment of direct mail obligations: Profiling good and bad credit risks

James W. Peltier, John A. Schibrowsky, John W. Davis

Journal of Interactive Marketing

Select article: Impact of prompt-response and quantity premiums on direct mail response rates

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Research article

First published 1990-8

Impact of prompt-response and quantity premiums on direct mail response rates

Peter J. Gordon, Bert J. Kellerman

Journal of Interactive Marketing

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