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First published 1997-1

Competitive advantage in the hotel industry — success through differentiation

Hugh Taylor

Journal of Vacation Marketing

Retricted access

Research article

First published 1983-4

Marketing Strategy and Differential Advantage

Victor J. Cook

Journal of Marketing

Open access

Research article

First published 2023-10

The Impact of Entrepreneurial Orientation on SMEs’ Performance in a Transitional Economy: The Mediating Role of Differentiation Advantages and Innovation Capability

Quang-Huy Ngo

Sage Open

Retricted access

Research article

First published 1985-3

Understanding Marketing Strategy and Differential Advantage

Victor J. Cook

Journal of Marketing

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Research article

First published 2008-1

Marketing Masterclass Product Differentiation for Competitive Advantage

Peter Dumovic, Daniel T. Knowles

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 1985-3

“Marketing Strategy and Differential Advantage”: A Comment

Amitava Chattopadhyay, Prakash Nedungadi, Dipankar Chakravarti

Journal of Marketing

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Research article

First published 2009-1

The Distinctive City: Pitfalls in the Pursuit of Differential Advantage

Ivan Turok

Environment and Planning A: Economy and Space

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Other

First published 2004-1

Differential advantage and hospice care

Steven J. Baumrucker

American Journal of Hospice and Palliative Medicine®

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Other

First published 2011-1

The deceptive mean: Conceptual scoring of cloze entries differentially advantages more able readers

JM O'Toole, RAR King

Language Testing

Retricted access

Research article

First published 1985-3

More on “Marketing Strategy and Differential Advantage”

A. Parasuraman, P. Varadarajan

Journal of Marketing

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