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Research article

First published 2021-6

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Sjoukje PK Goldman, Hester van Herk, Tibert Verhagen [...]

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2012-12

The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities

Lianxi Zhou, Aiqi Wu, Bradley R. Barnes

Journal of International Marketing

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Research article

First published 2013-12

Innovation and Scaling of ICT for the Bottom-Of-The-Pyramid

Chris Foster, Richard Heeks

Journal of Information Technology

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Research article

First published 2023-6

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Ayşegül Özsomer, Bernard Simonin, Timo Mandler

Journal of International Marketing

Open access

Research article

First published 2020-2

Toward a theory of entry in moral markets: The role of social movements and organizational identity

Panayiotis (Panikos) Georgallis, Brandon Lee

Strategic Organization

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Research article

First published 2023-12

When “Global” Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation

Justina Baršytė, Ruta Ruzeviciute, Paulius Neciunskas [...]

Journal of International Marketing

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Research article

First published 2023-11

Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

Olli Tyrväinen, Heikki Karjaluoto, Dandison Ukpabi

Journal of Interactive Marketing

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Research article

First published 2005-12

Diversified Business Groups and Corporate Refocusing in Emerging Economies

Robert E. Hoskisson, Richard A. Johnson, Laszlo Tihanyi [...]

Journal of Management

Open access

Research article

First published 2018-1

Cultural Distance and Firm Internationalization: A Meta-Analytical Review and Theoretical Implications

Sjoerd Beugelsdijk, Tatiana Kostova, Vincent E. Kunst [...]

Journal of Management

Open access

Review article

First published 2013

Inflammatory Bowel Disease: An Expanding Global Health Problem

Amosy E. M'koma

Therapeutic Advances in Gastrointestinal Endoscopy

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