Search results

Articles (5)

Journals (0)

1-5 of 5 results for destination brand trust

Sort by:

Relevance

Select all

Sort by:

Relevance

Retricted access

Research article

First published 2024

Impact of Social Media Influencers Credibility on Destination Brand Trust and Destination Purchase Intention: Extending Meaning Transfer Model?

Ashaq Hussain Najar, Iram Sadia Wani, Ab Hamid Rather

Global Business Review

Retricted access

Research article

First published 2023-7

Extension and Validation of A Novel Destination Brand Equity Model

Yuksel Ekinci, Arnold Japutra, Sebastian Molinillo [...]

Journal of Travel Research

Retricted access

Research article

First published 2024-3

Good Match,Deep Love: Three Studies Examining the Celebrity Endorsement’s Influence on Destination Brand Love

Hui Zhang, Honggang Xu

Journal of Travel Research

Retricted access

Research article

First published 2026-2

Investigating the Transformative Power of Brand Love in Destination Crisis Recovery

Hui Zhang, Hong Zhu

Journal of Travel Research

Retricted access

Research article

First published 2026

Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

Thai-Ha Nguyen, Van Huy Le, Quang Tin Pham [...]

Tourism and Hospitality Research