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Articles (22)

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1-10 of 22 results for destination brand evaluation

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Select article: Developing a new DMO marketing evaluation framework

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Review article

First published 2012-1

Developing a new DMO marketing evaluation framework

Nigel Morgan, Ella Hastings, Annette Pritchard

Journal of Vacation Marketing

Select article: Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

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Research article

First published 2010-02

Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

Steven Pike

Journal of Hospitality & Tourism Research

Select article: The effect of self-congruity and motivation on consumer-based destination brand equity

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Research article

First published 2020-7

The effect of self-congruity and motivation on consumer-based destination brand equity

Dolores M Frias, José-Alberto Castañeda, Salvador del Barrio-García [...]

Journal of Vacation Marketing

Select article: 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand

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Other

First published 1998-7

'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand

Annette Pritchard, Nigel Morgan

Journal of Vacation Marketing

Select article: Food and cuisine image in destination branding: Toward a conceptual model

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Research article

First published 2019-4

Food and cuisine image in destination branding: Toward a conceptual model

Mun Y Lai, Catheryn Khoo-Lattimore, Ying Wang

Tourism and Hospitality Research

Select article: Tourism destination brands and electronic commerce: Towards synergy?

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Research article

First published 1999-07

Tourism destination brands and electronic commerce: Towards synergy?

A. P. Williams, A. J. Palmer

Journal of Vacation Marketing

Select article: Uniquely Singapore? A case study in destination branding

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Other

First published 2007-07

Uniquely Singapore? A case study in destination branding

Joan C. Henderson

Journal of Vacation Marketing

Select article: Gaming Destination Images: Implications for Branding

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Research article

First published 2010-02

Gaming Destination Images: Implications for Branding

Erin Kneesel, Seyhmus Baloglu, Michelle Millar

Journal of Travel Research

Select article: Balancing Tradition and Modernity: The Brand Personality of Santiniketan as a Tourist Destination

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Research article

First published 2024-12

Balancing Tradition and Modernity: The Brand Personality of Santiniketan as a Tourist Destination

Shaunak Roy

South Asian Journal of Business and Management Cases

Select article: Selling the Celtic Arc to the USA: a comparative analysis of the destination brochure images used in the marketing of Ireland,Scotland and Wales

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Other

First published 1996-7

Selling the Celtic Arc to the USA: a comparative analysis of the destination brochure images used in the marketing of Ireland,Scotland and Wales

Annette Pritchard, Nigel J. Morgan

Journal of Vacation Marketing

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