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Articles (1157)

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1-10 of 1157 results for definitions of marketing

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Select article: Good Riddance to Market Definition?

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Research article

First published 2012-12

Good Riddance to Market Definition?

Duncan Cameron, Mark Glick, David Mangum

The Antitrust Bulletin

Select article: The Arbitrariness of Market Definition and an Evolutionary Concept of Markets

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Research article

First published 2016-3

The Arbitrariness of Market Definition and an Evolutionary Concept of Markets

Rupprecht Podszun

The Antitrust Bulletin

Select article: The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

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Research article

First published 2009-9

The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

Gregory T. Gundlach, William L. Wilkie

Journal of Public Policy & Marketing

Select article: In Defense of Market Definition

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Research article

First published 2012-12

In Defense of Market Definition

Malcolm B. Coate, Joseph J. Simons

The Antitrust Bulletin

Select article: Market Definition Alchemy

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Research article

First published 2012-12

Market Definition Alchemy

Louis Kaplow

The Antitrust Bulletin

Select article: Market Definition—Achieving an Integrated Analysis

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Research article

First published 2014-9

Market Definition—Achieving an Integrated Analysis

Henry J. Kahwaty, Cleve B. Tyler

The Antitrust Bulletin

Select article: Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing

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Research article

First published 2010-4

Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing

Gregory T. Gundlach, William L. Wilkie

Journal of Public Policy & Marketing

Select article: Data and market definition of Internet-based businesses

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Research article

First published 2019-3

Data and market definition of Internet-based businesses

Liang Li

Competition and Regulation in Network Industries

Select article: State Government Labor Market Definitions

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Research article

First published 2013-7

State Government Labor Market Definitions

William Ernst

Compensation & Benefits Review

Select article: Marketing's Moral Myopia: A Normative Critique of Harmful Product Marketing through the Lens of the AMA Definition

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Research article

First published 2026

Marketing's Moral Myopia: A Normative Critique of Harmful Product Marketing through the Lens of the AMA Definition

Leah Watkins, Robert Aitken

Journal of Macromarketing

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