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Research article

First published 2009-11

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

Martha Myslinski Tipton, Sundar G. Bharadwaj, Diana C. Robertson

Journal of Marketing

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Research article

First published 2025-4

State Policies Targeting Patient Brokering and Deceptive Marketing of Substance Use Disorder Treatment

Melissa M. Garrido, Kiersten Strombotne, PhiYen Nguyen [...]

Substance Use & Addiction Journal

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Research article

First published 2008-6

Consumer Remedies for Misleading or Deceptive Marketing Practices: Reform of the Law in Hong Kong

Stefan H C Lo

Common Law World Review

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Research article

First published 2026-3

Deconstructing Deception: Exploring Misleading Practices in Tourism Marketing

Mohammad Shahidul Islam

Journal of Travel Research

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Research article

First published 1992-9

Diagnosing Consumer Information Problems: An Investigation of Deception in the Mail-Order Video Camcorder Market

Richard W. Easley, James A. Roberts, Mark G. Dunn [...]

Journal of Public Policy & Marketing

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Research article

First published 2008-4

Commercializing Social Interaction: The Ethics of Stealth Marketing

Kelly D. Martin, N. Craig Smith

Journal of Public Policy & Marketing

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Research article

First published 2008-4

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages

Ross D. Petty, J. Craig Andrews

Journal of Public Policy & Marketing

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Research article

First published 1982-4

Deceptive Practices in Marketing Research: The Consumer's Viewpoint

Kenneth C. Schneider, Cynthia K. Holm

California Management Review

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Research article

First published 2008-4

The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing

Herbert Jack Rotfeld

Journal of Public Policy & Marketing

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Research article

First published 2025-10

Relationship Between State Policies Targeting Unethical Treatment Practices and Opioid-Related Outcomes: An Event Study Analysis

Melissa M. Garrido, Sivagaminathan Palani, PhiYen Nguyen [...]

Substance Use & Addiction Journal

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