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Research article

First published 1965-5

The “Deal-Prone” Consumer

Frederick E. Webster

Journal of Marketing Research

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Research article

First published 2019-7

Thrilled to Have “Bagged a Bargain” or “Bitter” and “Very Frustrating”? Exploring Consumer Attitudes to Value and Deals in Tourism

Scott McCabe, Ines Branco Illodo

Journal of Travel Research

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Research article

First published 2018-08

Conditional Promotions and Consumer Overspending

Thunyarat (Bam) Amornpetchkul, Hyun‐Soo Ahn, Özge Şahin

Production and Operations Management

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Other

First published 1978-8

Identifying the Deal Prone Segment

Robert Blattberg, Thomas Buesing, Peter Peacock [...]

Journal of Marketing Research

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Research article

First published 1998-10

A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

Scot Burton, Donald R. Lichtenstein, Richard G. Netemeyer [...]

Journal of the Academy of Marketing Science

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Research article

First published 2017-11

Buying Brands at Both Regular Price and on Promotion over Time

John Scriven, Maria Clemente, John Dawes [...]

Australasian Marketing Journal

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Research article

First published 2018-6

Effect of Encumbrances on Response to Sales Promotions

Surajit Ghosh Dastidar, Prasenjit Chakravarty

FIIB Business Review

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Research article

First published 1987-12

Consumer Participation in the Informal Economy

Kevin F McCrohan, James D. Smith

Journal of the Academy of Marketing Science

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Research article

First published 2023-12

An adapted component-connection method for building SBDD encoding a dynamic fault tree

Dingqing Guo, Jinkai Wang, Jian Lin [...]

Proceedings of the Institution of Mechanical Engineers,Part O: Journal of Risk and Reliability

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Research article

First published 2004-06

Smart sensor for operational load measurement

Maciej Petko, Tadeusz Uhl

Transactions of the Institute of Measurement and Control

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