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Research article

First published 2023-7

Rôle du branding interne dans la transformation sociétale de la marque

Fatima Regany, Cristina Longo

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2004-07

Making hotel brands work in a competitive environment

Liping A. Cai, J. S. Perry Hobson

Journal of Vacation Marketing

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Research article

First published 2001-12

Co-branding: clarification du concept

Jean-Jack Cegarra, Géraldine Michel

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2022-1

The (de)territorialised appeal of international schools in China: Forging brands,boundaries and inter-belonging in segregated urban space

Lily Kong, Orlando Woods, Hong Zhu

Urban Studies

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Other

First published 2007-12

Ain't misbehavin' — consumption in a moralized brandscape

Miriam Salzer-Mörling, Lars Strannegård

Marketing Theory

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Research article

First published 2019

De-mythologizing and re-branding of kava as the new ‘world drug’ of choice

S Apo Aporosa

Drug Science,Policy and Law

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Book review

First published 2009-6

Book Review: Haven in de Branding: De Economische Ontwikkeling van de Antwerpse Haven Vanaf 1900 [A Port in Hot Water. The Economic Development of the Port of Antwerp since 1900

Hugo van Driel

International Journal of Maritime History

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Research article

First published 2022-2

Branding,culture,and political ideology: Spanish patriotism as the identity myth of an iconic brand

Antonio Pineda, Paloma Sanz-Marcos, María-Teresa Gordillo-Rodríguez

Journal of Consumer Culture

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Review article

First published 2013-2

De-converging the newsroom

Klaske Tameling, Marcel Broersma

International Communication Gazette

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Research article

First published 2018-7

Les représentations visuelles des biens et des services par leurs marquages : les fondements sémiotiques d’un langage des marques

François Bobrie

Recherche et Applications en Marketing (French Edition)

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