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Research article

First published 2006-12

Une amélioration de l'analyse de la mesure des construits marketing,applicable aux données panels

Hans Baumgartner, Jan-Benedict E.M. Steenkamp

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2013-11

Eric Vernette, Amina Beji-Becheur, Mathilde Gollety [...]

Recherche et Applications en Marketing (French Edition)