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Select article: Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry

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Research article

First published 2025-5

Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry

Woo Li Ko, Tae Ho Song

Journal of Hospitality & Tourism Research

Select article: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

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Research article

First published 2026-4

Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

Zhigang Shou, Qinying Xia, Samuel Su [...]

Journal of Marketing Research

Select article: Casino Customers’ Intention to Join a Loyalty Rewards Program

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Research article

First published 2016-5

Casino Customers’ Intention to Join a Loyalty Rewards Program

Justin Quigno, Lu Zhang

Cornell Hospitality Quarterly

Select article: Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types

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Research article

First published 2018-7

Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types

YooHee Hwang, Anna S. Mattila

Journal of Travel Research

Select article: Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying

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Research article

First published 2022-11

Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying

Feihong Xia, Rabikar Chatterjee, R. Venkatesh

Journal of Interactive Marketing

Select article: Creating a Powerful Customized Workplace Reward Brand

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Research article

First published 2001-11

Creating a Powerful Customized Workplace Reward Brand

Patricia K. Zingheim, Jay R. Schuster

Compensation & Benefits Review

Select article: Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

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Research article

First published 2005-10

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

Raji Srinivasan, Christine Moorman

Journal of Marketing

Select article: Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

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Research article

First published 2002-5

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

Ran Kivetz, Itamar Simonson

Journal of Marketing Research

Select article: Using Competencies and Rewards to Enhance Business Performance and Customer Service at the Standard Life Assurance Company

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Research article

First published 2001-07

Using Competencies and Rewards to Enhance Business Performance and Customer Service at the Standard Life Assurance Company

Duncan Brown

Compensation & Benefits Review

Select article: Spillover Effects of Status Demotion on Customer Reactions to Loyalty Reward Promotions: The Role of Need for Status and Exclusivity

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Research article

First published 2019-11

Spillover Effects of Status Demotion on Customer Reactions to Loyalty Reward Promotions: The Role of Need for Status and Exclusivity

YooHee Hwang, Anna S. Mattila

Journal of Travel Research

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