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1-5 of 5 results for customers segmentation and brand extension

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Research article

First published 2015-6

Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products

M. Prasanna Mohan Raj, Satam Roy

Global Business Review

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Research article

First published 1999-1

Prof. Nageshwar Rao, DR. R.P. Das

Paradigm: A Management Research Journal

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Research article

First published 2017-4

Stephan Knoblich, Andrew Martin, Robert Nash [...]

Tourism and Hospitality Research

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Research article

First published 2009-11

Shibashish Chakraborty, Kalyan Sengupta

Management and Labour Studies

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Abstract

First published 2016-9

Dominique Thomas, Davide Zanin

HAND