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1-3 of 3 results for customer-to-customer,C2C exchange

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Research article

First published 2005-03

How e-communities extend the concept of exchange in marketing: An application of the motivation,opportunity,ability (MOA) theory

Thomas W. Gruen, Talai Osmonbekov, Andrew J. Czaplewski

Marketing Theory

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Research article

First published 2022-12

Claire Seungeun Lee

Crime & Delinquency

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Research article

First published 2018-11

Todd J. Bacile, Jeremy S. Wolter, Alexis M. Allen [...]

Journal of Interactive Marketing