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Research article

First published 1999-2

Customer Profitability Analysis: Measurement,Concentration,and Research Directions

Francis J. Mulhern

Journal of Interactive Marketing

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Research article

First published 2009-02

Marketing Segmentation Through Machine Learning Models

Raquel Florez-Lopez, Juan Manuel Ramon-Jeronimo

Social Science Computer Review

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Research article

First published 2009-11

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry

Alexander Krasnikov, Satish Jayachandran, V. Kumar

Journal of Marketing

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Research article

First published 2017-5

The Service–Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework

Jens Hogreve, Anja Iseke, Klaus Derfuss [...]

Journal of Marketing

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Research article

First published 2018-6

Profiling Customers Based on Their Social Risk Perception: A Cluster Analysis Approach

Mandeep Kaur Ghuman, Bikram Jit Singh Mann

Metamorphosis: A Journal of Management Research

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Research article

First published 2002-08

Toward an Individual Customer Profitability Model

Barak Libai, Das Narayandas, Clive Humby

Journal of Service Research

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Research article

First published 2021-11-04

Profit distribution of liner alliance based on shapley value

Bin Guo, Shengyue Hao, Guangmei Cao [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2011-11

Documentation and Continuous Development of Processes for Customer Management: Implications for Profitable Growth

Jaakko Aspara

Australasian Marketing Journal

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Research article

First published 2013-8

Donor Segmentation: When Summary Statistics Don't Tell the Whole Story

Elizabeth J. Durango-Cohen, Ramón L. Torres, Pablo L. Durango-Cohen

Journal of Interactive Marketing

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Research article

First published 2000-10

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Werner J. Reinartz, V. Kumar

Journal of Marketing

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