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Research article

First published 2006-09

Internet-based Framework to Support Integration of Customer in the Design of Customizable Products

Jiju A. Ninan, Zahed Siddique

Concurrent Engineering

Free access

Research article

First published 2007-3

Internet-based framework to support integration of the customer in the design of customizable products

J A Ninan, Z Siddique

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2015-11

Engineering Value into Products and Services

Raymond L. Sheen

Journal of Creating Value

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Research article

First published 2002-08

Linking Customer Assets to Financial Performance

John E. Hogan, Donald R. Lehmann, Maria Merino [...]

Journal of Service Research

Open access

Research article

First published 2021-6

Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making

Walter Herzog, Johannes D. Hattula, Darren W. Dahl

Journal of Marketing Research

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Case report

First published 2014-5

From products to product-service systems: IT-driven transformation of a medical equipment manufacturer

Jens Fähling, Felix Köbler, Jan Marco Leimeister [...]

Journal of Information Technology Teaching Cases

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Research article

First published 2020-12

Building a High Customer Experience Management Organization: Toward Customer-Centricity

Lamin B. Ceesay

Jindal Management Journal

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Research article

First published 2015-11

Human Connection: Uncharted Territory for Value Creation

Michelle Fairfield

Journal of Creating Value

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Research article

First published 2011-3

Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework

V. Kumar, Sarang Sunder, B. Ramaseshan

Journal of International Marketing

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Research article

First published 2004-8

Changing Paradigms,Competitive Strategies and Role of “Integrated Marketing Communication in Building Brands in Indian Market”

Tapan K Panda

Management and Labour Studies

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