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Research article

First published 2000-01

The Antecedents and Consequences of Customer-Centric Marketing

Jagdish N. Sheth, Rajendra S. Sisodia, Arun Sharma

Journal of the Academy of Marketing Science

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Research article

First published 2012-6

The paradigmatic pitfalls of customer-centric marketing

Phil Osborne, David Ballantyne

Marketing Theory

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Research article

First published 2013-7

The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices

Christine Mathies, Siegfried P. Gudergan, Paul Z. Wang

Journal of Travel Research

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Other

First published 2007-9

It's All about the Customer: Commercial Perspectives on Customer-Centric Marketing and Managing the Customer Relationship

Nancy Lee

Social Marketing Quarterly

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Research article

First published 2013-5

Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

Christoph Senn, Axel Thoma, George S. Yip

California Management Review

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Book review

First published 2006-8

Book Review: Marketing Channel Management — A Customer Centric Approach

Sanjay Patro

Management and Labour Studies

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Research article

First published 2013-8

IT-Related Service

Ming-Hui Huang, Roland T. Rust

Journal of Service Research

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Research article

First published 2014-11

Investigating the Celebration of Black Friday as a Communication Ritual

Gina Castle Bell, Melinda R. Weathers, Sally O. Hastings [...]

Journal of Creative Communications

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Research article

First published 2006-11

The Path to Customer Centricity

Denish Shah, Roland T. Rust, A. Parasuraman [...]

Journal of Service Research

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Review article

First published 2002-03

Book Reviews : Pingali Venugopal,Marketing Channel Management: A Customer Centric Approach,New Delhi: Response Books,2001,188 pp

Neeraj Sharma

The Journal of Entrepreneurship

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