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Retricted access

Research article

First published 2009-5

Customer-Based Valuation

Sunil Gupta

Journal of Interactive Marketing

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Research article

First published 2018-10

Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms

Daniel M. McCarthy, Peter S. Fader

Journal of Marketing Research

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Research article

First published 2018-1

A Theory of Customer Valuation: Concepts,Metrics,Strategy,and Implementation

V. Kumar

Journal of Marketing

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Research article

First published 2012-3

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

Christian Schulze, Bernd Skiera, Thorsten Wiesel

Journal of Marketing

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Research article

First published 2008-7

The Long-Term Stock Market Valuation of Customer Satisfaction

Lerzan Aksoy, Bruce Cooil, Christopher Groening [...]

Journal of Marketing

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Research article

First published 2015-04

The Role of Discount Vouchers in Market with Customer Valuation Uncertainty

Fei Gao, Jian Chen

Production and Operations Management

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Research article

First published 2016-2

Cross-Validation of Customer and Employee Signals and Firm Valuation

Christopher Groening, Vikas Mittal, Yan “Anthea” Zhang

Journal of Marketing Research

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Research article

First published 2017-1

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Daniel M. McCarthy, Peter S. Fader, Bruce G.S. Hardie

Journal of Marketing

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Research article

First published 2015-12

Transaction Attributes and Customer Valuation

Michael Braun, David A. Schweidel, Eli Stein

Journal of Marketing Research

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Research article

First published 1974-4

Export Promotion and Customs Valuation

S. Venkatesan

Foreign Trade Review

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