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Select article: Crowd-Starting a Shared (Shuttle) Service With Customer Suggestions

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Research article

First published 2024-8

Crowd-Starting a Shared (Shuttle) Service With Customer Suggestions

Long He, Tu Ni

Production and Operations Management

Select article: The Effect of the Evoking Freedom Technique on Compliance with a Server’s Suggestion: An Evaluation in a Restaurant

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Research article

First published 2017-6

The Effect of the Evoking Freedom Technique on Compliance with a Server’s Suggestion: An Evaluation in a Restaurant

Nicolas Guéguen, Céline Jacob, Alexandre Pascual

Journal of Hospitality & Tourism Research

Select article: When to announce the queueing information for bounded rationality customers: a discrete-event–based simulation model

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Research article

First published 2024-10

When to announce the queueing information for bounded rationality customers: a discrete-event–based simulation model

Tao Dai, Mingyu Yu, Yong Wu

SIMULATION

Select article: Exploring customer engagement in tourism

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Research article

First published 2018-10

Exploring customer engagement in tourism

Jaime Romero

Journal of Vacation Marketing

Select article: Summarizing Factors of Customer Experience and Building a Structural Model Using Total Interpretive Structural Modelling Technology

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Research article

First published 2016-6

Summarizing Factors of Customer Experience and Building a Structural Model Using Total Interpretive Structural Modelling Technology

Meenakshi Sharma, Prakash Tiwari, D.S. Chaubey

Global Business Review

Select article: Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers

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Research article

First published 2000-7

Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers

Jaishankar Ganesh, Mark J. Arnold, Kristy E. Reynolds

Journal of Marketing

Select article: Power,Dependence,and Satisfaction in a Marketing System

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Research article

First published 1995-12

Power,Dependence,and Satisfaction in a Marketing System

James E. Zemanek, Roger P. McIntyre

Psychological Reports

Select article: A Customer Service Course: Bringing Marketing and Logistics Together

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Research article

First published 1999-08

A Customer Service Course: Bringing Marketing and Logistics Together

Elise Truly Sautter, Kevin Boberg, Arnold Maltz

Journal of Marketing Education

Select article: Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge

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Research article

First published 2003-4

Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge

Anthony J. Capraro, Susan Broniarczyk, Rajendra K. Srivastava

Journal of the Academy of Marketing Science

Select article: When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link

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Research article

First published 2019-12

When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link

Seigyoung Auh, Bulent Menguc, Constantine S. Katsikeas [...]

Journal of Marketing Research

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