Sage Journals: Discover world-class research

Retricted access

Research article

First published 2026

Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach

Nitin Sachdeva, Neena Sondhi, Umesh Bamel [...]

Global Business Review

Retricted access

Research article

First published 2009-9

Managing Dynamics in a Customer Portfolio

Christian Homburg, Viviana V. Steiner, Dirk Totzek

Journal of Marketing

Retricted access

Research article

First published 2020-05-29

The impact of big data market segmentation using data mining and clustering techniques

Fahed Yoseph, Nurul Hashimah Ahamed Hassain Malim, Markku Heikkilä [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Announcement

First published 2003-5

Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer Value

Michael J. Brusco, J. Dennis Cradit, Armen Tashchian

Journal of Marketing Research

Retricted access

Research article

First published 2022-6

Navigating the corn maze: Customizing travel cost models to value market segments in heterogeneous industries

Anders Van Sandt, Dawn Thilmany McFadden

Tourism Economics

Retricted access

Research article

First published 2023-2

The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions,Customer Segment,and Rollout Strategy

Simbarashe Pasirayi, Patrick B. Fennell

Journal of Interactive Marketing

Retricted access

Research article

First published 2018-7-27

An integrated method based on hesitant fuzzy theory and RFM model to insurance customers’ segmentation and lifetime value determination

Chun Yan, Haitang Sun, Wei Liu [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2022-11

Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction

Tiffany Perkins-Munn, Heather Evans, Alexander Buoye [...]

Journal of Creating Value

Retricted access

Research article

First published 2021-7

The role of shopping mission in retail customer segmentation

Ondřej Sokol, Vladimír Holý

International Journal of Market Research

Retricted access

Research article

First published 2010-5

A Customer Lifetime Value-Based Approach to Marketing in the Multichannel,Multimedia Retailing Environment

V. Kumar

Journal of Interactive Marketing

Search results