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Articles (60)

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1-10 of 60 results for customer reward programs

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Select article: Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry

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Research article

First published 2025-5

Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry

Woo Li Ko, Tae Ho Song

Journal of Hospitality & Tourism Research

Select article: Casino Customers’ Intention to Join a Loyalty Rewards Program

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Research article

First published 2016-5

Casino Customers’ Intention to Join a Loyalty Rewards Program

Justin Quigno, Lu Zhang

Cornell Hospitality Quarterly

Select article: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

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Research article

First published 2026-4

Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

Zhigang Shou, Qinying Xia, Samuel Su [...]

Journal of Marketing Research

Select article: Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

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Research article

First published 2002-5

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

Ran Kivetz, Itamar Simonson

Journal of Marketing Research

Select article: Customer Loyalty Program Management

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Research article

First published 2016-2

Customer Loyalty Program Management

Michael McCall, Dave McMahon

Cornell Hospitality Quarterly

Select article: The Drivers of Loyalty Program Success

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Research article

First published 2010-2

The Drivers of Loyalty Program Success

Michael McCall, Clay Voorhees

Cornell Hospitality Quarterly

Select article: Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs

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Research article

First published 2013-11

Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs

Sarah Tanford, Seyhmus Baloglu

Cornell Hospitality Quarterly

Select article: What’s in a Word? Building Program Loyalty through Social Media Communication

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Research article

First published 2016-5

What’s in a Word? Building Program Loyalty through Social Media Communication

Carola Raab, Orie Berezan, Anjala S. Krishen [...]

Cornell Hospitality Quarterly

Select article: How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

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Research article

First published 2019-5

How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

Qiang Steven Lu, Rohan Miller

Journal of Interactive Marketing

Select article: Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

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Research article

First published 2000-01

Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

Ruth N. Bolton, P. K. Kannan, Matthew D. Bramlett

Journal of the Academy of Marketing Science

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