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1-10 of 976 results for customer relationship marketing

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Select article: The Role of Customer Gratitude in Relationship Marketing

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Research article

First published 2009-9

The Role of Customer Gratitude in Relationship Marketing

Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff [...]

Journal of Marketing

Select article: Examination of Restaurant Quality,Relationship Benefits,and Customer Reciprocity From the Perspective of Relationship Marketing Investments

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Research article

First published 2017-1

Examination of Restaurant Quality,Relationship Benefits,and Customer Reciprocity From the Perspective of Relationship Marketing Investments

Kisang Ryu, Jin-Soo Lee

Journal of Hospitality & Tourism Research

Select article: Study of Customer Relationship Marketing Practices in Organised Retailing in Food and Grocery Sector in India: An Empirical Analysis

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Research article

First published 2008-10

Study of Customer Relationship Marketing Practices in Organised Retailing in Food and Grocery Sector in India: An Empirical Analysis

Ch. J. S. Prasad, A. R. Aryasri

Vision: The Journal of Business Perspective

Select article: Customer Relationship Management and Marketing Effectiveness

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Research article

First published 2018-12

Customer Relationship Management and Marketing Effectiveness

Andy Fred Wali

Paradigm: A Management Research Journal

Select article: Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

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Research article

First published 2017-8

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

Zhan Wang, Hyun Gon Kim

Journal of Interactive Marketing

Select article: Reexamining the Market Share–Customer Satisfaction Relationship

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Research article

First published 2013-9

Reexamining the Market Share–Customer Satisfaction Relationship

Lopo L. Rego, Neil A. Morgan, Claes Fornell

Journal of Marketing

Select article: Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities

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Research article

First published 2026-1

Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities

Aijaz Ahmad Khaki, Tawseeq Ali Khan

Journal of Vacation Marketing

Select article: Using customer satisfaction research for relationship marketing: A direct marketing approach

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Research article

First published 1997-11

Using customer satisfaction research for relationship marketing: A direct marketing approach

Charles E. Gengler, Peter T.L. Popkowski Leszczyc

Journal of Interactive Marketing

Select article: A Study on Customer Relationship Management in Consumer Markets: Grandiosity or Reality?

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Research article

First published 2011-4

A Study on Customer Relationship Management in Consumer Markets: Grandiosity or Reality?

Ashish Gupta

Asia-Pacific Journal of Management Research and Innovation

Select article: Using customer satisfaction research for relationship marketing: A direct marketing approach

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Research article

First published 1997-8

Using customer satisfaction research for relationship marketing: A direct marketing approach

Charles E. Gengler, Peter T.L. Popkowski Leszczyc

Journal of Interactive Marketing

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