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Articles (36)

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1-10 of 36 results for customer relational assets

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Select article: Competitive Density and the Customer Acquisition–Retention Trade-Off

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Research article

First published 2008-11

Competitive Density and the Customer Acquisition–Retention Trade-Off

Glenn B. Voss, Zannie Giraud Voss

Journal of Marketing

Select article: Customer Acquisition Promotions and Customer Asset Value

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Research article

First published 2006-5

Customer Acquisition Promotions and Customer Asset Value

Michael Lewis

Journal of Marketing Research

Select article: Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

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Research article

First published 2016-8

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Alexander Edeling, Marc Fischer

Journal of Marketing Research

Select article: Linking Customer Assets to Financial Performance

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Research article

First published 2002-08

Linking Customer Assets to Financial Performance

John E. Hogan, Donald R. Lehmann, Maria Merino [...]

Journal of Service Research

Select article: Customer Relationship for Electronic Payment Products

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Research article

First published 2012-2

Customer Relationship for Electronic Payment Products

Dhananjay Bapat

Global Business Review

Select article: Ownership of Co-creation Assets: Driving B2B Value Propositions in the Service Economy

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Research article

First published 2018-5

Ownership of Co-creation Assets: Driving B2B Value Propositions in the Service Economy

Michael Ehret, Jochen Wirtz

Journal of Creating Value

Select article: Managing and Measuring Relational Equity in the Network Economy

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Research article

First published 2002-10

Managing and Measuring Relational Equity in the Network Economy

Mohanbir Sawhney, Jeff Zabin

Journal of the Academy of Marketing Science

Select article: Impact of Service Failure: The Protective Layer of Customer Relationships

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Research article

First published 2010-5

Impact of Service Failure: The Protective Layer of Customer Relationships

Laszlo Sajtos, Roderick J. Brodie, James Whittome

Journal of Service Research

Select article: Towards a Theory of Marketplace Equity

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Research article

First published 2002-03

Towards a Theory of Marketplace Equity

Roderick J. Brodie, Mark S. Glynn, Joel van Durme

Marketing Theory

Select article: The Long-Term Influence of Service Employee Attrition on Customer Outcomes and Profits

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Research article

First published 2012-11

The Long-Term Influence of Service Employee Attrition on Customer Outcomes and Profits

Mahesh Subramony, Brooks C. Holtom

Journal of Service Research

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