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Articles (13)

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1-10 of 13 results for customer referral behavior

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Select article: Customer Referral Behavior

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Research article

First published 2015-5

Customer Referral Behavior

Alisha Stein, B. Ramaseshan

Journal of Service Research

Select article: Customers’ Review Content and Their Referral and (Re)Purchase Behaviors

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Research article

First published 2025

Customers’ Review Content and Their Referral and (Re)Purchase Behaviors

Ruhan Liu, Wanqing Zhang, Pradeep K. Chintagunta

Journal of Marketing

Select article: Driving Profitability by Encouraging Customer Referrals: Who,When,and How

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Research article

First published 2010-9

Driving Profitability by Encouraging Customer Referrals: Who,When,and How

V. Kumar, J. Andrew Petersen, Robert P. Leone

Journal of Marketing

Select article: Growing Existing Customers’ Revenue Streams through Customer Referral Programs

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Research article

First published 2013-7

Growing Existing Customers’ Revenue Streams through Customer Referral Programs

Ina Garnefeld, Andreas Eggert, Sabrina V. Helm [...]

Journal of Marketing

Select article: Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

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Research article

First published 2010-8

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers [...]

Journal of Service Research

Select article: Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

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Research article

First published 2014-5

Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

Daniel Wentzel, Torsten Tomczak, Sven Henkel

Journal of Service Research

Select article: The Final Opportunity: The Effectiveness of a Customer Relations Call Center in Recovering Hotel Guests

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Other

First published 2000-11

The Final Opportunity: The Effectiveness of a Customer Relations Call Center in Recovering Hotel Guests

Daniel J. Mount, Anna Mattila

Journal of Hospitality & Tourism Research

Select article: Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying

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Research article

First published 2022-11

Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying

Feihong Xia, Rabikar Chatterjee, R. Venkatesh

Journal of Interactive Marketing

Select article: Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty

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Research article

First published 2011-2

Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty

Ina Garnefeld, Sabrina Helm, Andreas Eggert

Journal of Service Research

Select article: An Expanded Servicescape Framework as the Driver of Place Attachment and Word of Mouth

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Research article

First published 2018-3

An Expanded Servicescape Framework as the Driver of Place Attachment and Word of Mouth

Nathaniel D. Line, Lydia Hanks, Woo Gon Kim

Journal of Hospitality & Tourism Research

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