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Research article

First published 2025-2

Referral Contagion: Downstream Benefits of Customer Referrals

Rachel Gershon, Zhenling Jiang

Journal of Marketing Research

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Research article

First published 2015-5

Customer Referral Behavior

Alisha Stein, B. Ramaseshan

Journal of Service Research

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Research article

First published 2011-1

Referral Programs and Customer Value

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte

Journal of Marketing

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Research article

First published 2013-7

Growing Existing Customers’ Revenue Streams through Customer Referral Programs

Ina Garnefeld, Andreas Eggert, Sabrina V. Helm [...]

Journal of Marketing

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Research article

First published 2018-2

How Customer Referral Programs Turn Social Capital into Economic Capital

Christophe Van Den Bulte, Emanuel Bayer, Bernd Skiera [...]

Journal of Marketing Research

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Research article

First published 2010-9

Driving Profitability by Encouraging Customer Referrals: Who,When,and How

V. Kumar, J. Andrew Petersen, Robert P. Leone

Journal of Marketing

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Research article

First published 2025

Customers’ Review Content and Their Referral and (Re)Purchase Behaviors

Ruhan Liu, Wanqing Zhang, Pradeep K. Chintagunta

Journal of Marketing

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Research article

First published 2026-1

Newsvendors with Customer Referrals

Meng Li

Production and Operations Management

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Research article

First published 2014-5

Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

Daniel Wentzel, Torsten Tomczak, Sven Henkel

Journal of Service Research

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Research article

First published 2022-11

Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying

Feihong Xia, Rabikar Chatterjee, R. Venkatesh

Journal of Interactive Marketing

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