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Research article

First published 1967-2

Customer Impulse Purchasing Behavior

David T. Kollat, Ronald P. Willett

Journal of Marketing Research

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Research article

First published 2021-9

Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior

Hean Tat Keh, Di Wang, Li Yan

Journal of Marketing

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First published 2024

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Anca Anton

American Behavioral Scientist

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Research article

First published 2025

Customers’ Review Content and Their Referral and (Re)Purchase Behaviors

Ruhan Liu, Wanqing Zhang, Pradeep K. Chintagunta

Journal of Marketing

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Research article

First published 2017-2

“Mere Measurement Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior

Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees [...]

Journal of Marketing Research

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Research article

First published 2015-8

The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior ☆

Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse

Journal of Interactive Marketing

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Research article

First published 1968-8

Customer Impulse Purchasing Behavior: A Reexamination

Richard W. Pollay

Journal of Marketing Research

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Research article

First published 2013-7

An Empirical Study on Behavioral Intent of Consumers in Online Shopping

Garima Malik, Abhinav Guptha

Business Perspectives and Research

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Research article

First published 2017-8

Tell Us Again,How Satisfied Are You? The Influence of Recurring Posttransaction Surveys on Purchase Behavior

Andrea Godfrey Flynn, Linda Court Salisbury, Kathleen Seiders

Journal of Service Research

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Research article

First published 2007-12

Short- and Long-Term Consequences of Browsing Behavior: An Investigation into the Leisure Department of a Hypermarket

Cindy Lombart, Blandine Labbé-Pinlon

Recherche et Applications en Marketing (English Edition)

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